Social networks let us have more relationships but we don’t know how
“Digital social networks are transforming… [everything], from society and romance to politics and business… because they change the economics of how people discover, develop and maintain relationships.” – Social Networks’ Relationship Life Cycle
Social networks are remaking society because they enable us to have more relationships and more kinds of relationships. Relationships give us more diverse kinds of information, and information leads to more dynamic action. The problem is, most people don’t know how to be social appropriately in this emerging environment, which will delay value creation and pervasive adoption. However, if you recognize these limitations and take them into account, you will have the advantage over your rivals, many of whom will get frustrated and curtail their social media investments.
This post is the third installment of the Midyear Update. It gets personal, where the first tackled strategy, and the second social technologies. I’ll discuss the biggest hidden barrier to social business adoption and how you can guide your firm through it. I include this in the mid-year update because it has been such a prevalent part of client work this year. Understanding it is key to building and maintaining momentum.