The Global Human Capital Journal

Examining the Environmental Fallout of the Chinese Economic Supernova—Sibling Rivalry Rears Its Ugly Head

In 2007, nary an RSS feed or the page of a newspaper (for those still inclined ,^) does not mention China's exploding impact on the global stage: China is truly an economic supernova, and it is breaking almost any record for development that is laid before it. However, China's breakneck development is accompanied by grave environmental fallout: for example, as the host of the Beijing 2008 Olympic Games, the city is designing extreme measures to ensure that the air is clean enough for the athletes to breathe. The chief culprit is coal, a key source for China's insatiable need for electric power, and a resource that the country has in abundance. For key facts on China, I suggest The Economist's Country Briefing or Global Human Capital's China category (in depth) or China tag (mentions).

The Economist and WBEZ 91.5 FM presented an Oxford-style debate on the effect that China’s rise would have on the environment at Millennium Park's Harris Theater on 24 October 2007. National Public Radio’s Worldview host, Jerome McDonnell, moderated the session in which two debate teams argued their cases in front of the audience, which then voted on the debate winner. As a baseline, McDonnell polled the several hundred member audience prior to the debate, and we were evenly split and "too close to call."

A Paradoxical Proposition, Are People More Real Where They Live Their Dreams?—Zapped by Conventional Thinking

Gaming and virtual worlds like Second Life have been a hot topic due to their novelty and, where gaming is concerned, their Gen X and Gen Y demographics. However, early adopter marketers who have flocked to virtual worlds to create presences there have often been disappointed. Forrester's Paul Jackson is a long-time follower of gaming and virtual worlds, and he gave a fascinating and valuable session on the status and best practices for how marketers can approach this new medium. He also gave a rough ROI picture of investing. Just like anything, if you approach virtual worlds with appropriate goals, you can benefit significantly.

U.S. at Turning Point with Global Economy in the Balance—A Lack of Courage?

James W. Owens, Chairman & Chief Executive Officer of Caterpillar Inc., beseeched U.S. business and government leaders to find the courage to save free trade. The speaker at the Executives' Club of Chicago's Global Leaders Series, Owens addressed a packed house at the Hilton Chicago on 16 October 2007. His speech was immediately followed by the Club's Technology Conference at which CIOs advised their peers on the emerging role of the CIO in the "networked economy 2.0."

A Ph.D. economist with extensive global management experience, Owens made a very convincing argument that the U.S. and the global economy are at a turning point. It is time for the U.S. to lead by example to assure the continuance of the free trade juggernaut that has produced so much wealth in the world. If it fails, the world stands before the prospect of sharply curtailed trade.

Following a summary of his remarks, I will offer conclusions and analysis of related market developments. Although he limited his remarks to business leadership, I will also argue that the U.S.'s lack of resolve and leadership is multidimensional, notably with respect to the environment. Moreover, economic and social forces are going to confront the definition of the sovereignty of the nation state due to the collective destiny of all nations due to trade and the environment. In other words, Owens' remarks may be far more applicable than he suggested.

... Risky, Loaded and Ready to Help You Improve Your Business

The Global Human Capital Journal's coverage of the Forrester Consumer Forum 2007 continues with this session on the disruptive power of customers' Web 2.0 activity. Charlene Li, Vice President and Principal Analyst, Forrester Research, briefed the conference on the disruptive character of consumer empowerment, which she and Josh Bernoff call "groundswell." She explained why customers were revolting, a "ladder of participation" to describe who is driving the change and some suggestions for turning revolt into reform.

The Global Human Capital Journal published the overall conference wrap as well as in-depth coverage of several sessions. Access all through the link to the conference logo (right). Other articles will be published in the days ahead, and we invite you to subscribe to the forum's RSS feed to be notified as they are published.

Web 2.0 World Challenges Brands to Understand Value Propositions—Inner Human Desire Is the Keel

The Global Human Capital Journal's coverage of the Forrester Consumer Forum 2007 continues with this session on Playboy Enterprises' experience with integrating social technologies into its multichannel offerings. Christie Hefner, Chairman and CEO, gave a doubly-valuable presentation because she addressed her company's journey to online customer engagement and explained how Playboy's transition was affecting its advertisers. It was obvious that she is a leader who rolls up her sleeves and understands her business.

The Global Human Capital Journal published the overall conference wrap as well as in-depth coverage of several sessions. Access all through the link to the conference logo. Other articles will be published in the days ahead, and we invite you to subscribe to the forum's RSS feed to be notified as they are published.

Hefner's advice for senior marketers was to remember that human beings are not fundamentally being changed, even though the way in which they relate and communicate may be changing dramatically. Our humanity, desires and impulses are a constant. Moreover, the value that your company offers to people must be focused on their humanity. The mechanics of how, where and when you deliver the value are crucial "implementation details." If you are in touch with your customer's human desires, you can see beyond the product and the technology.

Social Computing at an Inflection Point—Preparing to Be Overwhelmed

The Global Human Capital Journal's coverage of the Forrester Consumer Forum 2007 continues with this session on Delta's experience with customer blogs. Moderator Henry H. Harteveldt did an excellent job setting up the session and letting Laura R. Hunnicutt, Delta's General Manager of Customer Experience, talk with the audience about some real-world practical problems of moving executives' legacy thinking to Web 2.0. Having enterprise visionaries and thought leaders added tremendous value to the conference.

The Global Human Capital Journal published the overall conference wrap and will have several other in-depth articles in the days ahead. You can be notified as to their publication by subscribing to the forum's RSS feed.

This session showed that social computing can have a powerful strategic impact at inflection points in companies' histories. As everyone knows, Delta is recently out of bankruptcy, and the airline business is difficult on a good day. The company is in a period of high risk-high reward, and Laura gave the audience a heartfelt behind-the-scenes look at the company's Web 2.0 efforts. Part of the way through the session, she invoked Delta's social computing guru, Jacob Morris, who added some insights:

Dell and Procter & Gamble Innovation Leaders Share Web 2.0 Transformation Insight—The Slow Boil

The Global Human Capital Journal's coverage of the Forrester Consumer Forum 2007 continues with this session on what I'll hazard to call Innovation 2.0 ,^). David Armano of Critical Mass moderated this an infectious session. It was clear that Proctor & Gamble's Stan Joosten and Dell's Manish Mehta had been in the innovation trenches, and their comments were extremely valuable.

A key ingredient to Web 2.0's transformational potential is that the technology is an order of magnitude more explicit, easy to use and less costly. It's possible, and desirable in many cases, to take small steps. On the other hand, Dell took a risky step in launching Direct to Dell in the midst of serious customer service problems, and it leveraged blogs to turn the situation around.

The Global Human Capital Journal published the overall conference wrap as well as in-depth coverage of several sessions. Access all through the link to the conference logo (right). Other articles will be published in the days ahead, and we invite you to subscribe to the forum's RSS feed to be notified as they are published.

Case Studies Presage Imminent Adoption of Social Technologies—Emerging Markets Prize In Balance

A who's who of global marketing executives convened on the Hilton Chicago October 11-12, 2007 for two days of cramming on social networks, emerging technology and transformation. It certainly felt like an inflection point: analysts' insights and technology pioneers' zeal were tempered by corporate stories in the trenches. Based on my experience with previous adoption curves, I predict a significant jump in Web 2.0 adoption by corporations next year.

Depending on your industry, the next six months will be your last chance to be early to market. As success stories become more widespread and executives realize that Web 2.0 has very low barriers to adoption due to the social Zeitgeist and a relatively low price point, the use of social technologies will rapidly become mainstream. The main barrier to adoption is cultural resistance and organizational inertia.

Although this was not a technology conference, in my conclusions, I will provide some insights about why and how Web 2.0 represents a fundamentally new technology value proposition that makes it disruptive—and imminently practical. If you don't understand this, you may make erroneous assumptions about its applicability.

This article is Global Human Capital's overview of and conclusions about the forum as a whole, but we will have several other in-depth articles in the days ahead. You can be notified as to their publication by subscribing to the RSS feed of our Forrester Consumer Forum tag.