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2 September 2010
Social networks let us have more relationships but we don’t know how
“Digital social networks are transforming… [everything], from society and romance to politics and business… because they change the economics of how people discover, develop and maintain relationships.” – Social Networks’ Relationship Life Cycle
 Social networks are remaking society because they enable us to have more relationships and more kinds of relationships. Relationships give us more diverse kinds of information, and information leads to more dynamic action. The problem is, most people don’t know how to be social appropriately in this emerging environment, which will delay value creation and pervasive adoption. However, if you recognize these limitations and take them into account, you will have the advantage over your rivals who will get frustrated and curtail their social media investments.
This post is the third installment of the Midyear Update. It gets personal, where the first tackled strategy, and the second social technologies. I’ll discuss the biggest hidden barrier to social business adoption and how you can guide your firm through it. I include this in the mid-year update because it has been such a prevalent part of client work this year. Understanding it is key to building and maintaining momentum.
16 May 2010
Chicago Salon Speakers Share Breakthrough Applications of Social Technologies
 PopTech’s Social Mapping Salon was 12 May 2010 in Chicago, and its evening component featured three ultra-creative leaders whose teams were using mobile technology to vastly improve business processes, within the context of disaster recovery, incarceration and violence. PopTech itself is focused on creating and nurturing disruptive innovation through design, technology and cross-boundary collaboration. This salon was about using social mapping to create breakthrough. Although I didn’t attend the day part of the salon, I gathered from talking to people that it’s about using social connections to disrupt lock-in thinking and unnecessary assumptions. Social maps (below, right – or, even bigger) are visual representations of connections and breakthrough areas.
Continue reading PopTech Maps Course of Social Change
15 February 2010
 Thanks to @guykawasaki, happened across a robust discussion about whether new hardware formats like the iPad can “save” mainstream media. The article covered some comments from Google economist and Valley stalwart Hal Varian, and it precipitated great discussion. Here are some back-of-the-envelope thoughts and strategies I would strongly consider were I to be leading or advising a “publishing” organization through twenty-first century waters.
Continue reading Noodle VIII: Tablets Won’t Save Mainstream Media But This Might
7 February 2010
Fresh Insights from Enterprise Social Business Executives and Practitioners
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The adoption of Web 2.0 and social networking accelerated significantly in 2009, and it shows no sign of stopping. Global digital word of mouth is disrupting growing swaths of business models, and CEOs want to understand its opportunities and threats. Although the Web is resplendent with prognostications from social media gurus, the voices of enterprise practitioners are too scarcely heard.
Therefore, the Global Human Capital Journal is pleased to present perspectives from highly experienced executives who share their thoughts on how Web 2.0 is changing their businesses and mindsets. Moreover, they share its limitations and problems. Keep in mind that each contributor wrote independently, and I have made no attempt to unify the view, although I will offer my analysis and conclusions as well as the intriguing backstory below. Here is a sampling of the group’s eclectic insights:
Continue reading 17 Enterprise Visionaries Release 2010 Predictions for Social Networks, Web 2.0
6 January 2010
How Mass Collaboration Is Transforming Company and Culture—Mining Disruption’s Silver Lining
 “We are flying into some turbulence, so please return to your seats and keep your seatbelts fastened while we try to find more favorable winds.”
As chronicled in the just-published Decade in Review 2000-2009, the twenty-first century is proving to be volatile and disruptive in every way, and 2010 will continue the trend. Three disruptive forces are converging: the relative value of the Industrial Economy continues to fall as overproduction reigns. Globalization is replete with extras that people at the head table didn’t order. Most imperceptibly yet poignantly, the emerging Knowledge Economy is digitizing communications and changing the economics of knowledge and relationships. Web 2.0 and social networks drive down the cost of communication, which accelerates volatility because when people talk, ideas change and lead to action, and digital conversations happens faster and less expensively. Social networks are rapidly making “the Web” human, thereby attracting an ever-larger portion of all human communications online. In 2009, adoption reached critical mass, ramping strongly among consumers, so many enterprises are following. The Web 1.0 adoption rhythm is very instructive.
Pervasive Web 2.0 also means reexamination or disruption of most areas of life, culture, society, government and business because social networks alter how many and what kind of relationships people have. The impact is similar to Ford’s production line, except it is more powerful: it scales relationships. Large organizations will remain in a profound state of turmoil because they were not built to withstand the volatility these forces are unleashing. Many Fortune 500 companies will be confronted with their survival, and some will not make it. Entire industries will consolidate over the next several years (automotive, airlines, banking, hotels, food, consumer goods…). Web communications mean we consume novelty far more quickly, which curtails product life cycles and leads to ultra-fast commoditization. Companies will require unprecedented innovation to even stay in place. New entrants around the world compete for customers and leverage their lower costs and better innovation processes. And Web 2.0 is still in the early stages of adoption.
This dynamism elevates opportunity and threat for executives and their organizations, so our focus here is to lay out probable milestones for 2010 to assist executives in business strategy and career planning for 2010 and beyond. First, I will lay out predictions, on which I’ll build for my 2010 recommendations. By the way, this follows Year in Review—2009/Social Networking Gains Legs on Heavy Seas and Decade in Review 2000-2009/The Rise of Web 2.0, the New Pervasive Human Space.
2 January 2010
Relationships on Demand Are Changing Economics—The Emergence of the Web as Creative Destroyer of the Industrial Economy
 We need to upgrade the turntable again! When I emerged from undergrad in the eighties, the economy was rotating at 16rpm, which we doubled in the nineties with Web 1.0 to 33rpm. The 2000s had us grooving at 78rpm. Even though one part of me says that this metaphor is poorly chosen because it’s retro, it also reflects another key trend: atomization and mashing up.
The Web is a communications revolution that speeds the consumption of novelty and its economic value, so it is destroying the Industrial Economy’s main value mechanism: value via efficiency and long product life cycles. During the 21st century’s first decade, the overriding trend is that society and markets in which executives have interest saw extensive disruption and change. That meant volatility. As I’ll discuss, this volatility will continue to accelerate because the transaction costs of communication are plummeting, which drives rapid iteration and change in all areas of human society. At the risk of sounding subjective, I believe this will probably be regarded as one of the most disruptive eras in history.
Continue reading Decade in Review 2000-2009/The Rise of Web 2.0, the New Pervasive Human Space
31 December 2009
Editor’s Choice of the Global Human Capital Journal—Behind the Curtain—The Best Strategy, Tactics, Case Studies and Insights of 2009
 2009 may have been many things, but boring was not among them! To do it justice, I feel like I have to dock the ship, which has been sailing on turbulent seas, frothed with spellbinding sunrises, sharks, dead winds and tempests. Volatility and surprise have certainly been the watchwords among executives I’ve collaborated with this year, and all indications are that we should look for the same in 2010. However, as dramatic as the environment is, it is only the backdrop for the real story: Enterprise social networking has found its legs and is ramping strongly. Although still tentative, social network investments are becoming pervasive due to the exploding adoption among individuals—and the latter’s impact on markets and firms. As I have been writing since 2005, digital social networking represents unprecedented disruption, opportunity and risk, and I saw many of my predictions play out in 2009.
The 2009 Year in Review gives you the chance to come up to speed rapidly or fill in the holes in your understanding. My perspective comes from intense collaboration with exceptional pioneers of enterprise-focused social networking. Many of the articles come from client work and real situations I encountered this year. I have reviewed 2009’s articles, selected the best and wrapped them in a review and analysis to help you realize where we have been, so you can better plan where you want to go in 2010.
So, throw a log on the fire, pour yourself a nice glass, and let’s dive in.
26 December 2009
Inside Human OS—The Roots of Facebook Behavior Revealed by Primate Professor
 Digital social networks give their members front row seats in many aspects of human dramas, but few companies or individuals have the understanding of human behavior to appreciate fully what they are seeing. Many executives of commercial and government enterprises perceive “social” behavior as frivolous and discourage employees’ activity in social networks. This exceptional book shows that the Industrial Economy idea of the separation of “work” and “social” is dangerously out of place in the Knowledge Economy, in which collaboration among people produces the lion’s share of business value. To succeed in the Knowledge Economy, leaders need to appreciate the importance of social activity in collaboration and productivity, and how digital social networks can increase productivity. In this review, I will try to do the book justice, but I will also attempt to show how its ideas apply to digital social networks, collaboration and productivity.
To use a technical metaphor, Windows has its DOS, and Mac OS X has its UNIX. In fact, Windows and Mac OS X are just interfaces that come between the core engine (DOS and UNIX) of the computer and the user, so s/he doesn’t have to have technical knowledge to run the machine. However, at critical moments, it can be very advantageous to understand certain aspects of the core operating systems. Since understanding human behavior is critical to success in virtually all human endeavors, it might be useful to understand what I’ll term as “Human OS.” This enthralling book gets way under the covers on “social” network behavior and puts it all into perspective. As such, readers come to appreciate how and why people behave the way they do.
27 November 2009
 Ironically Self-contradictory Article Overlooks the Real Purpose of Digital Social Networks
Wednesday, the Wall Street Journal published What Facebook Can’t Give You, which chronicles the growth of the “Wednesday 10,” a professional networking group started in 1957 in Manhattan by William Safire. Established when members were in their 20s, the Wednesday 10 saw many of its members go on to become leading broadcasting executives, investment bankers and real estate moguls, and the point of the headlines is that “old fashioned” offline face to face networking is superior to online social networking.
This is another example of uninformed “criticism” of online social networks because it takes a mutually exclusive attitude toward offline and online social networking, a growing head-in-the-sand response to the disruption that the latter presents. Read on for a short review and discussion of how successful executives in the 21st century will use all modes of social networking to increase competitiveness through authentic relationships.
12 October 2009
Espouses Entrepreneurial Approach to Vanquishing Negatives of Interdependence
 President Bill Clinton addressed 2,500 alumni of the Indian Institutes of Technology in Chicago on Saturday at PanIIT 2009 with the message: You can make an impact as an individual, and all of us have to take responsibility for creating a more equitable, stable world. Speaking at the three-day global confab, Clinton pointed out that interdependence had positive and negative consequences because it brought people together in unprecedented ways. Through actual and media contact, people start seeing how everyone else lives around the world, and startling differences are difficult to understand and accept. Overshadowing this are a slew of global challenges like disease and climate change, problems that demand unprecedented collaboration. I will both summarize his remarks and provide my analysis and conclusions.
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